Press

At Pitti Uomo 97, hiking gear climbed to style's top spot, and passed Savile Row on its way up. 

At Pitti Uomo 97, hiking gear climbed to style's top spot, and passed Savile Row on its way up. 

At the most recent Pitti Uomo menswear show, Tore Mortvedt, the topknotted founder of Norwegian outfit Serac, talked through his collection with all the gusto of a new parent yet to experience the downsides of child rearing

Is outdoor the new tailoring? - Esquire asks

Tore Mortvedt Talks Niche Norwegian Outerwear Brand, SERAC

Tore Mortvedt Talks Niche Norwegian Outerwear Brand, SERAC

Inspired by the depletion of product in modern day culture, SERAC meaning ice “Pinnacle”, and as water – continuously in transformation launched in 2016 with a vision of inspiring ethical sustainability practices through high-performing technical outerwear.

Read the article @ BOND OFFICIAL

The fashion pieces scoring sustainable styling points

The fashion pieces scoring sustainable styling points

Norway-born outdoors enthusiast and industrail designer Tore Mortvedt co-founded Oslo-based performance label Serac in 2016, and his urban interpretations of Scandinavian skiwear work hard in harsh and wet climates.

Read @ Wallpaper

 

Serac Bridges The Gap Between Technical Fabrics & Stylish Outerwear

Serac Bridges The Gap Between Technical Fabrics & Stylish Outerwear

Serac’s Scandinavian-inspired T1 Down Parka checks all the boxes when it comes to aesthetic, design, and purpose — bringing consumers an impeccably crafted jacket that won’t be defeated by the world’s harshest environments.

T1 Review

News From Serac

News From Serac

Norway might be seen by many as this cool country where everyone is pretty and content with their lives. Thus far probably correct, but there’s more to Norway than that.

Full coverage by by Thomas Falkenstedt at Candid

 

Review: The Serac T2 Hybrid coat, up close and personal

Review: The Serac T2 Hybrid coat, up close and personal

It’s a strange thing, blogging about menswear....I get easily bored, so I’m always keeping an eye out for things that are new and interesting.

Read the full review:

Valentine's gifts for him: So stylish you'll probably want them too

Valentine's gifts for him: So stylish you'll probably want them too

Valentine's Day gifts for him. Where do you start? Whether "he" is a boyfriend or husband, men's Valentine's gifts are a tough one to nail so we've compiled present ideas he'll love...

Read more....

Glass discovers Norwegian outerwear brand Serac

Glass discovers Norwegian outerwear brand Serac

WE THINK it’s safe to say that when it comes to buying outerwear, we trust Norwegian brands, and SERAC proves our instinct correct.

Check this on theglassmagazine.com

 

 

Founder interview in Nordic Style Magazine

Founder interview in Nordic Style Magazine

Award-winning Industrial Designer Tore Mortvedt, is the mastermind behind the newly established exceptional outwear brand SERACHere he tells us more about his latest, wearable t-line collection, influences and why you won’t need to buy any other outdoor clothing.

Read the full interview in Nordic Style Magazine

The Rakish Gent features Serac

The Rakish Gent features Serac

As temperatures start to plummet, and you realise that the bomber you were wearing all summer just wont cut it anymore, we bring to you news of the launch of Norwegian brand, SERAC. 

View article at The Rakish Gent

SERAC - the future outerwear experience

SERAC - the future outerwear experience

If you are not familiar with Norwegian outwear label SERAC put them on your radar now for 2019 as they are a breakthrough brand to watch

Read the article in Nordic Style Magazine

Scandi brand Serac makes UK debut

Scandi brand Serac makes UK debut

Scandinavian countries have a reputation for high-quality outerwear, and Norwegian brand Serac, founded by Tore Mortvedt, former lead technical designer for Helly Hansen, is the latest name on the scene.

Read the full article at Drapers Online 

Payment method Payment method Payment method Payment method