Tap into the game changing AW19 collection featuring the worlds first recycled Thindown® Insulation. A functional luxury at the highest level pushing boundaries for technical urban outerwear.
SERAC® is Italian craftsmanship, impeccable pattern construction, uncompromised freedom of movement in urban Scandinavian design - inspired by the weathery Norwegian outdoors.
A glimpse into our design approach.
Founded in 2016 by Norwegian Industrial Designer Tore Mortvedt
At Pitti Uomo 97, hiking gear climbed to style's top spot, and passed Savile Row on its way up.
At the most recent Pitti Uomo menswear show, Tore Mortvedt, the topknotted founder of Norwegian outfit Serac, talked through his collection with all the gusto of a new parent yet to experience the downsides of child rearing
Tore Mortvedt Talks Niche Norwegian Outerwear Brand, SERAC
Inspired by the depletion of product in modern day culture, SERAC meaning ice “Pinnacle”, and as water – continuously in transformation launched in 2016 with a vision of inspiring ethical sustainability practices through high-performing technical outerwear.