A year ago, we launched the game changing recycled Thindown® Insulation. To this day, we are more confident then ever that there's nothing like it.
SERAC® are quality led Norwegian designs developed over many years. TheT-line is our absolute flagship products with Italian craftsmanship and European materials.
If there is any good reasons left for making new outerwear products ... it would be to create the holistically better alternative.
Founded in 2016 by Norwegian Industrial Designer Tore Mortvedt
At Pitti Uomo 97, hiking gear climbed to style's top spot, and passed Savile Row on its way up.
At the most recent Pitti Uomo menswear show, Tore Mortvedt, the topknotted founder of Norwegian outfit Serac, talked through his collection with all the gusto of a new parent yet to experience the downsides of child rearing
Tore Mortvedt Talks Niche Norwegian Outerwear Brand, SERAC
Inspired by the depletion of product in modern day culture, SERAC meaning ice “Pinnacle”, and as water – continuously in transformation launched in 2016 with a vision of inspiring ethical sustainability practices through high-performing technical outerwear.