At the most recent Pitti Uomo menswear show, Tore Mortvedt, the topknotted founder of Norwegian outfit Serac, talked through his collection with all the gusto of a new parent yet to experience the downsides of child rearing
Inspired by the depletion of product in modern day culture, SERAC meaning ice “Pinnacle”, and as water – continuously in transformation launched in 2016 with a vision of inspiring ethical sustainability practices through high-performing technical outerwear.
Norway-born outdoors enthusiast and industrail designer Tore Mortvedt co-founded Oslo-based performance label Serac in 2016, and his urban interpretations of Scandinavian skiwear work hard in harsh and wet climates.
Serac’s Scandinavian-inspired T1 Down Parka checks all the boxes when it comes to aesthetic, design, and purpose — bringing consumers an impeccably crafted jacket that won’t be defeated by the world’s harshest environments.
Norway might be seen by many as this cool country where everyone is pretty and content with their lives. Thus far probably correct, but there’s more to Norway than that.
Full coverage by by Thomas Falkenstedt at Candid
It’s a strange thing, blogging about menswear....I get easily bored, so I’m always keeping an eye out for things that are new and interesting.
Valentine's Day gifts for him. Where do you start? Whether "he" is a boyfriend or husband, men's Valentine's gifts are a tough one to nail so we've compiled present ideas he'll love...
WE THINK it’s safe to say that when it comes to buying outerwear, we trust Norwegian brands, and SERAC proves our instinct correct.
Check this on theglassmagazine.com
Award-winning Industrial Designer Tore Mortvedt, is the mastermind behind the newly established exceptional outwear brand SERAC. Here he tells us more about his latest, wearable t-line collection, influences and why you won’t need to buy any other outdoor clothing.
As temperatures start to plummet, and you realise that the bomber you were wearing all summer just wont cut it anymore, we bring to you news of the launch of Norwegian brand, SERAC.
If you are not familiar with Norwegian outwear label SERAC put them on your radar now for 2019 as they are a breakthrough brand to watch
Scandinavian countries have a reputation for high-quality outerwear, and Norwegian brand Serac, founded by Tore Mortvedt, former lead technical designer for Helly Hansen, is the latest name on the scene.
